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A Primer in Community-based Social Marketing

Last updated: September 28, 2021

This guide is written to help produce sustainable behavioral changes within communities.

A Primer in Community-based Social Marketing

Contact Information

Roslynn McCann
Email: roslynn.mccann@usu.edu
Phone: 435-797-5116

Phase

Initiating & Scoping, Organizing, Assessing, Visioning & Planning, Implementing, Evaluating & Reflecting

Institution

Utah State University

Keywords

Community-based social marketing, environmental behavior, planning team, strategy development, Sustainability

Content Type

Fact Sheet, Process Guide

Access

No cost (Materials immediately available)

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Topics

  • Business Development 
  • Community Health 
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  • Organizational Development 
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National Institute of Food and Agriculture
NACDEP
North Central Regional Center for Rural Development
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