As the old saying goes, “you never get a second chance to make a first impression.” For first time visitors, the way a community presents itself is of equal importance. The look and feel of the community experienced by a visitor will most likely influence how long they stay, if they will return, and whether or not they will speak about the community positively or negatively. The West Virginia University (WVU) Extension Service views the Community First Impressions Program as an important tool in the community development process. To date, more than 70 communities have participated.

This is the guidebook and explanation of the Community First Impressions program. The WVU Extension Service has been conducting this program since the late 1990s.